Beloved Family Buffet wins big from the Out of Home Advertising Association of America
Dallas, TX (RestaurantNews.com) Three cheers for Pizza Inn, America’s Favorite Hometown Pizza Buffet, as the marketing team and Pizza Inn’s partners at BooneOakley took home a Gold OBIE Award at the 82nd annual awards ceremony for their updated take on a popular Disney character.
As America’s family-owned, hometown pizza buffet, Pizza Inn decided to bring back one of America’s cutest and most beloved woodland friends: Bambi. This portrayal wasn’t part of a big-budget sequel; instead, it was a new limited-time offer –The Bambi and Friends Pizza. Made with venison, wild boar and elk – a true meat lover’s dream come true.
To spread the word about this limited-time pizza, Pizza Inn put up a double billboard teasing Bambi’s return. Underneath, several hunting decoys gathered around the board with tags promoting the pizza – just in case any passerby or local hunter wanted to steal them. The boards were strategically placed in markets across North Carolina and Arkansas.
“It’s all about getting noticed, talked about and shared,” said Claire Oakley, Director of Client Services for BooneOakley. “The execution of this idea did all three.”
In the end, Pizza Inn’s audience loved the idea and The Bambi and Friends Pizza sold out in less than two weeks, making it one of the brand’s most successful limited-time offerings.
“Being in the running for such an important award against big players like Netflix and Disney was a dream,” said Pizza Inn CEO Brandon Solano. “I am proud to have the support of such talented people on our team to ideate in fun and exciting ways.”
To find the Pizza Inn nearest you, or for more information on the entire menu, visit PizzaInn.com.
About Pizza Inn
Since 1958, Pizza Inn’s popular pizza buffet and friendly service have solidified the brand as America’s Favorite Hometown Pizza Buffet. Unlike your typical buffet, Pizza Inn built a reputation for using house-shredded 100% whole milk mozzarella cheese, fresh ingredients and house-made signature sauce. This, combined with its small-town vibe, are the hallmarks of its restaurants that feature signature pan pizzas, chocolate chip ‘pizzerts,’ pasta dishes, salads and innovative creations that reflect today’s customer cravings. The brand continues to thrive with new menu innovations, including its popular NYXL Pizza. Follow Pizza Inn on Instagram @pizzainn and to learn more about franchising opportunities, visit PizzaInn.com/franchise.
Contact:
Jay Brasher
Champion
972-930-9933
jbrasher@championmgt.com
